Great essays and discussion, no matter where you're from.
For everything you ever wanted to know about Howard Johnson's, visit the above link. The sites within inspired www.Seduttosicecream.com .
When this link worked, it directed you to a page on Mr. Softee's site that included downloadable sheet music and lyrics to the Mr. Softee Jingle.
Recently, a certain bank ran a national commercial that used said jingle. Next thing you know, this linked is ripped down from seduttosicecream.com.
In 1968, Andy Warhol was commissioned by Schrafft's to create a television commercial, and the result was a 60-second film called "Underground Sundae." Warhol was asked about the project in 1969 during an interview with Joseph Gelmis for The Film Director as Superstar (1970):
Gelmis: You recently made a one-minute commercial for Schrafft's.
Warhol: Yeah, well, that just took a minute to do.
Gelmis: But it took more than a minute to put that minute together, didn't it?
Warhol: No, it just took a minute.
I am currently scouring the universe for a copy of this spot. Joe Dallesandro, one of the two actors in the commercial, describes what he remembers about the shoot on his website, and I have included the link above. It contains a few production stills and, be cautioned, some "colorful" language.
(And you thought Ben & Jerry's had the first psychedelic ice cream.)